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CORPORATE INFORMATION

THE
“INTERNATIONAL CRACKERS” BRAND
A feast of elegance.
The lifestyle of a family. The expression of style.
International Crackers is a Christmas cracker design and
manufacturing company reflecting generations of experience and
craftsmanship in the industry. International Crackers has
achieved the unrivalled distinction of being one of the World’s
foremost designers and manufacturers of Premier Luxury Christmas
Crackers and has garnered the highest possible accolades from
prestigious retailers and department stores worldwide including
Harrods of London.
Its sophisticated
Christmas crackers are the expression of a truly unique
innovative design style which offers a modern interpretation of
a traditional Christmas evoking the memories of Christmas past.
Celebrating its 9th decade and four generations of uninterrupted
family business, the Company has gone from strength to strength.
A deep-seated
culture of style and innovation continues to inspire the designs
of the collection.
The Company’s strategy focuses on evolving by
inventing with passion timeless designs with a unique
contemporary style that bring elegance, tradition and pleasure
to the Christmas table. Beautiful papers, exquisite ribbons,
handmade decorations and unique gifts are carefully selected
from around the world in order to ensure that only the best
components are combined to create each original design.
Years of family
experience and craftsmanship guarantee the highest quality
Christmas crackers with an emphasis on quality, refinement and
luxury aimed at the top end of the market. International
Crackers has a global market footprint with an extensive
distribution network. However it is still a “family business”
est. 1923 and directed by two generations of the family:
Antoinette Baroni, CEO and daughter Sasha Baroni, Design and
Production Director. They
continue the unmistakable signature of the Company offering
designs of freshness and style in which elegance, balance and
quality are a common thread. International Crackers Christmas
collections always express an up-to-date innovative yet classic
design, with a sophisticated contemporary look that winks at the
world of fashion and home wares and that defines the
"International Crackers" brand.
WHAT WE DO
Creativity Innovation
Tradition
Designers and Manufacturers of Premier Quality Christmas &
Celebration
crackers
Product developers
WHO WE ARE
For all those who believe that
good BUSINESS practice and EXPERIENCE is acquired
with age, we'd like to remind you that we've been around for
NINE DECADES and in a young country like Australia this
IS QUITE A LONG TIME... and that's not just our opinion. But
that's not the only good news. WE HAVE A LONG HISTORY.
In 2004 we celebrated NINE DECADES and FOUR
GENERATIONS of uninterrupted trading in our family business.
You're dealing with a family business established SINCE 1923
that has consistently maintained the LEADING position
in the industry and a COMPANY which is recognized as one
of the world FOREMOST CHRISTMAS CRACKER
DESIGNERS & MANUFACTURERS. Of course our organization would
not be complete without our valuable skilled staff and our
extensive DISTRIBUTION network which covers all
AUSTRALIAN States and Territories, UK, USA, EU,
NEW ZEALAND and the SOUTH PACIFIC ISLANDS. But when
it comes to doing business, our strongest feature is the fact
that our Company goes just a little further when it comes to
SERVICE and RELIABILITY which is part of our
unmistakably proud TRADITION.
WHERE WE ARE

INTERNATIONAL
CRACKERS
A division of Southern Cross Crackers Pty
Limited
Worldwide
Headquarters
Sydney
Australia
6 Bridge
Road Glebe NSW 2037
Phone: +61 +2 95524401 Fax: +61 +2
95524103
Offices: London Los Angeles
Shanghai Hong Kong Auckland
All Correspondence: P.O. Box 71 Glebe NSW 2037
Sydney Australia
marketing@internationalcrackers.com
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SHANGHAI
OFFICE,
FACTORY & SHOWROOM
58 Hualin
Road,
Qibao
Minhang 201101
+86 +21
54793399
Key Contact:
Janice Yeh or Jason Yeh


INTERNATIONAL CRACKERS
UK
DISTRIBUTION
& SALES
"BACK UP"
5 Queen Anne's Gate
Caversham, Reading
RG45DW
01189481300 - 07778117471
FAX 01189474708
Key contact: Jane Adams

INTERNATIONAL CRACKERS
NEW
ZEALAND MARKETING & DISTRIBUTION
"Austin & Austin Marketing"
Auckland
Ph/Fax 09 4783350
Mobile 0274 757308
Freephone (NZ Only)
0508 4 443727
(0508 4 GIFRAP)
Key contact: Debbie Ogilvy

INTERNATIONAL GIFT
FAIRS
HONG KONG
International Convention Centre
Gift
Mega Show Part One
October 21-24
Hall 3 -
Stand H31

SYDNEY
Sydney Convention & Exhibition Centre
DARLING HARBOUR
Reed Gift Fairs
February 23rd - 27th
Stand # 2910

AUCKLAND NZ
ASB Showgrounds - Greenlane
March 2 – 4 2008
Hall 5 - Stand No. 510
October 6 - 7 2008
Hall 5 - Stand No. 539
Represented by Austin &
Austin Marketing

BRISBANE
Brisbane Convention & Exhibition Centre
Cnr Merivale and Glenelg Streets
South Brisbane
Reed Gift Fairs
12-15
July 2008
Stand # 3316

MELBOURNE
Melbourne Exhibition & Convention Centre
Southbank
Reed Gift Fairs
August
2nd - 6th
Stand # 6100
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